Murdoch’s Ranch & Home Supply
“Good data is essential for planning and executing customer marketing strategies. Informatica’s MDM – Product 360 provides relational context around that data to help us create a superior experience that stands out from the crowd.”
— Lance Tinseth, CIO, Murdoch’s Ranch & Home Supply
Business Need
Align marketing and IT to create a more efficient operating structure across online and offline retail properties, streamline processes, and enhance the value and operations of the entire supply chain.
Incorporate new data collection and management systems to support customer nurturing initiatives and develop product hierarchies to make the purchase experience more compelling.
Challenges
Accommodate 20-30% product churn each year and integrate new fashion brands and seasonal products
Build a dynamic data infrastructure to gather, organize, enrich, and leverage product data for more than 200,000 SKUs that unify both brick-and-mortar stores and the online store for a seamless multi-channel customer experience.
Develop systems to capture structured and unstructured consumer behavior data for analytics to produce actionable intelligence to optimize ecommerce operations and on- and off-line marketing campaigns.
Establish data governance guidelines to protect sensitive customer information such as credit card numbers, tokens, and contact information to balance data accessibility with security.
Replace spreadsheet-based data models with automated product data management that provides departments and supply chain partners with self-service tools to deliver better profit-making opportunities.
Solutions & Results
Increased sales by enabling faster “go live” product availability—both online and in-store
Produced a complete multi-channel picture of customer behaviors and preferences to simplify and standardize merchandising, ordering, and answering customer questions to create an exceptional user experience.
Created a single source data repository that aggregated information across ecommerce, learning management, digital signage, and other operations for consistency and efficiency.
Developed a consistent product, process language and hierarchy to standardize operations across all enterprise teams to improve cross-functional collaboration.
Fast-tracked onboarding and training new eMerchandising staff
Empowered in-store employees and e-commerce associates to better cater to customer needs with easier access to information and faster delivery of product search results in online and offline endpoints.
Products & Services
Informatica MDM – Product 360
Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica MDM – Product 360 provides a cohesive, centralized platform for all channel commerce.
Success Stories
Geiger
Geiger used Informatica PIM to create a cohesive, centralized platform for omnichannel commerce
Saint Gobain
Deployed Informatica PIM to bring a high quality, authoritative view of entire product portfolio and the relationships between them
PartsSource
With Informatica MDM – Product 360, PartsSource lowered time needed to launch new products from two hours to two minutes