c07-customer-stories

Project Management Institute (PMI)

Project Management Institute (PMI) is the world's leading association for the project management profession.

“Informatica MDM – Customer 360 plays a critical role in our business and digital transformation, helping us deliver the customer experience that younger generations of professionals expect.”

—Lance Dionne, Data Quality and Master Data Lead, Project Management Institute

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Business Need

Build better member profiles to increase engagement and value

Use a cloud solution to speed deployment and reduce costs

Support CRM modernization within 90 days

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Challenges

Deliver a valuable, engaging, and personalized member experience by better understanding our members

Streamline acquisition and application integrations to accelerate PMI's business and digital transformation

Capture member demographics to provide relevant services and offer in-person services located in proximity to members

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Solutions & Results

Use Informatica MDM – Customer 360 to automate mastering of customer data and create a golden record across multiple source systems

Gained insights through customer data to better serve members and deliver a better experience, which improved customer retention and resulting in increased revenue to reinvest in the PMI community

Connect on-premises and cloud applications using Informatica Intelligent Cloud Services to support real-time performance needs. PMI's CRM was the first application connected to IICS, others to follow in the future.

Established a scalable and flexible foundation to support significant global growth

Verify, validate, cleanse, and enrich member contact information using Informatica Data as a Service

Established a comprehensive view of member data to guide the personalized functionality of the digital platform

Achieved an order-of-magnitude improvement in customer data

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