Murdoch’s Ranch & Home Supply

Murdoch’s is an upscale, modern-day mercantile that delivers a unique retail experience with well-known brands, quality products and friendly service for folks who live, work and play out West.

“Good data is essential for planning and executing customer marketing strategies. Informatica’s MDM – Product 360 provides relational context around that data to help us create a superior experience that stands out from the crowd.”

Lance Tinseth

CIO, Murdoch’s Ranch & Home Supply
Business Need
  • Align marketing and IT to create a more efficient operating structure across online and offline retail properties, streamline processes, and enhance the value and operations of the entire supply chain.
  • Incorporate new data collection and management systems to support customer nurturing initiatives and develop product hierarchies to make the purchase experience more compelling.
  • Accommodate 20-30% product churn each year and integrate new fashion brands and seasonal products
  • Develop systems to capture structured and unstructured consumer behavior data for analytics to produce actionable intelligence to optimize ecommerce operations and on- and off-line marketing campaigns.
  • Replace spreadsheet-based data models with automated product data management that provides departments and supply chain partners with self-service tools to deliver better profit-making opportunities.
  • Build a dynamic data infrastructure to gather, organize, enrich, and leverage product data for more than 200,000 SKUs that unify both brick-and-mortar stores and the online store for a seamless multi-channel customer experience.
  • Establish data governance guidelines to protect sensitive customer information such as credit card numbers, tokens, and contact information to balance data accessibility with security.
Solutions & Results
  • Increased sales by enabling faster “go live” product availability—both online and in-store
  • Created a single source data repository that aggregated information across ecommerce, learning management, digital signage, and other operations for consistency and efficiency.
  • Fast-tracked onboarding and training new eMerchandising staff
  • Produced a complete multi-channel picture of customer behaviors and preferences to simplify and standardize merchandising, ordering, and answering customer questions to create an exceptional user experience.
  • Developed a consistent product, process language and hierarchy to standardize operations across all enterprise teams to improve cross-functional collaboration.
  • Empowered in-store employees and e-commerce associates to better cater to customer needs with easier access to information and faster delivery of product search results in online and offline endpoints.
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Products & Services

Informatica MDM – Product 360

Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica MDM – Product 360 provides a cohesive, centralized platform for all channel commerce.

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