Delivering a Personalized Customer Experience With MDM on AWS
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Customers expect brands to know who they are, and to be able to translate that knowledge into simple, value-added interactions. This shaped the mandate at TELUS to transform into a best-in-class, data-driven company.
Join us for “Show Me That You Know Me: Talking With 14M Customers in a Personal Way” to explore how a leading Canadian telecommunications company is carving out competitive advantage with personalized, omni-channel customer experience:
- Using Informatica Customer 360 to improve analytics & predictive insights
- Synchronization between EDC and DPM
- Scaling MDM across the enterprise by adding it to core operational processes for real-time customer interactions
- Implementing MDM on AWS in just six months to enable a single enterprise-level customer view including household products owned
Manager of Data Supply Chain & AI
MDM Product Owner