MDM – Customer 360
Fuel insights and interactions with trusted customer information for exceptional customer experience.
Overview
End-to-end customer information management for a single, trusted source of business-critical data to fuel analytics and operations.
Engage with customers authentically
Equip your employees with configurable role-based dashboards designed for customer engagement. Create better conversations, identify opportunities, and realize improved outcomes with centralized and consistent business-critical information that includes customer status, contact information, history, preferences, products owned, relationships, and other information scattered across your applications.
Explore customer relationships
Link trusted customer profiles and explore the relationships between them for better business decisions and results. Add context to communications and interactions with deeper customer insights. Plus, Informatica MDM – Relate 360 can map relationships among people, places, and things; and Data as a Service can verify and validate contact information and add data from third-party data vendors.
Achieve growth targets confidently
Consolidate customer information across lines of business or geographic regions to easily identify your top customers. See what products are owned by which customers to determine the sales and service opportunities that fuel revenue growth. Quickly combine customer information from mergers or acquisitions to deliver value faster to customers and to act as one company.
Manage customers efficiently
Stop manually reconciling fragmented and inconsistent customer data across regional or departmental application silos. Start strategically managing customer information in a central location on an ongoing basis. Then fuel operational and analytical applications with trusted, relevant, and consistent customer information in either an on-premises or cloud-enabled environment.
Key Features
Realize the full strategic potential of your customer-centric vision with MDM – Customer 360.
Simplified onboarding & management
Streamline processes by centralizing and sustaining customer data management across the customer lifecycle.
Verified customer data
Customer data constantly changes. Ensure it’s right from the start and keep it current with Informatica Data as a Service.
MDM – Relate 360 integration
Connect customers to new data types to visualize the relationships, places, and things that matter most.
MDM – Product 360 integration
View the most current and complete information about products owned by customers.
Faster time to value
Configure the pre-built, role-based dashboards and workflows so business users can achieve results and insights quickly.
Fuel business applications
Use mastered customer information to fuel business and analytical applications across the organization.
Customer Success Stories
SulAmerica Seguros
SulAmerica reduces IT costs and improves customer insights for enhanced cross-sell and up-sell opportunities.
Fannie Mae
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources
Nissan Europe
Nissan Europe improves customer marketing with 360 degree view of customer engagement.