Amena
One of Spain’s leading telecom companies, Amena provides mobile phone service to more than nine million customers.
“I don’t know of another company in the world that adopted a whole new CRM system while remaining fully operational.”
— Bernardo Gallego, Avanza Project Manager, Amena
Business Need
Modernize the business and combat competition in low-margin Spanish mobile communications market.
Increase focus on customers—improving customer retention, increasing cross- and up-sell opportunities and attracting new customers.
Challenges
Implement sophisticated CRM system with customer-oriented architecture.
Keep existing CRM system fully operational while installing new one.
Synchronize, process, and transfer up to three million transactions daily.
Solutions & Results
Minimized risk of implementing new CRM system.
Reduced time to results.
Improved customer service.
Provided 2,500 users with single point of access to all customer data.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding.
Informatica Data Quality
Transforms the way your business works by instilling trust in data at all times.
