One of Spain’s leading telecom companies, Amena provides mobile phone service to more than nine million customers.

“I don’t know of another company in the world that adopted a whole new CRM system while remaining fully operational.”

Bernardo Gallego

Avanza Project Manager, Amena
Business Need
  • Modernize the business and combat competition in low-margin Spanish mobile communications market.
  • Increase focus on customers—improving customer retention, increasing cross- and up-sell opportunities and attracting new customers.
  • Implement sophisticated CRM system with customer-oriented architecture.
  • Synchronize, process, and transfer up to three million transactions daily.
  • Keep existing CRM system fully operational while installing new one.
Solutions & Results
  • Minimized risk of implementing new CRM system.
  • Improved customer service.
  • Reduced time to results.
  • Provided 2,500 users with single point of access to all customer data.

Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories