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Amena

One of Spain’s leading telecom companies, Amena provides mobile phone service to more than nine million customers.

“I don’t know of another company in the world that adopted a whole new CRM system while remaining fully operational.”

Bernardo Gallego

Avanza Project Manager, Amena
Business Need
  • Modernize the business and combat competition in low-margin Spanish mobile communications market.
  • Increase focus on customers—improving customer retention, increasing cross- and up-sell opportunities and attracting new customers.
Challenges
  • Implement sophisticated CRM system with customer-oriented architecture.
  • Synchronize, process, and transfer up to three million transactions daily.
  • Keep existing CRM system fully operational while installing new one.
Solutions & Results
  • Minimized risk of implementing new CRM system.
  • Improved customer service.
  • Reduced time to results.
  • Provided 2,500 users with single point of access to all customer data.

Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Success Stories

25 años de relaciones de confianza

Nuestros clientes son nuestra prioridad número uno, tanto en productos como en servicios y soporte. Por eso nos hemos ganado la fidelidad de los clientes de las principales marcas durante 12 años consecutivos.