Data Enrichment
Deepen your audience data to empower personalization and messaging.
Consumer classification information lets you personalize and target messages and get the most from your marketing, sales, and customer service resources.
Create relevant segmentation
With Informatica Consumer Data Enrichment, you can identify and classify your customers according to age, marital status, income, children, property location and characteristics, and many more targeted demographics. This lets you get the most from your marketing, sales, and customer service resources by targeting each customer with more personal, relevant messages. You can also identify similar customer characteristics and segment targeted groups. Personalized and targeted messages to newly defined segments results in more efficient and successful sales, marketing, and customer service operations.
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Gain deeper customer insights
Consumer Data Enrichment can easily be appended to your already robust customer profiles. When your customer address information is linked with demographic, lifestyle, and socio-economic insight, you gain a more sophisticated level of customer insights. The result is more personalized messages,increased sales, and improved customer success metrics.
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Access global demographic data
Critical consumer information from around the world is easily available through Informatica Consumer Data Enrichment. No other service gives you access to more complete coverage worldwide, with insight into consumer data from more than three dozen countries using the widest range of source datasets available. No matter where your customer is located, you’ll know whether he or she is an urban hipster, soccer mom, or middle-aged divorcee. This type of profile helps you more easily connect with your customer.
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Compliant with data privacy legislation
All information you receive from Consumer Data Enrichment is compliant with data-privacy legislation and permission guidelines. So while you’re getting a better picture of customer segments, you can also rest easy knowing you’re in compliance.
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Learn how to create a compelling business case for improving data quality
Show the potential revenue, productivity and data reliability gains of your project with this guide.