Informatica for retail and CPG

Deliver a unified retail experience

see how

"We want to make sure that no matter which Discount Tire store or channel a customer enters, we know who they are and what vehicles they own. Informatica makes this easy by consolidating all the data about a customer into a single master record, then distributing it to various applications.”

Gary Desai
CIO, Discount Tire

asics-customer-story

How top retailers harness data for seamless experiences

  • Customer experience
  • Omnichannel commerce
  • Supply chain agility
  • Operational efficiency
  • Compliance and risk
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Customer experience
Omnichannel commerce
Supply chain agility
Operational efficiency
Compliance and risk

Camping World delivers seamless customer experiences by creating a single view of each customer across major lines of business.

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Enhance customer loyalty

Empower functions like marketing and e-commerce by embedding customer records seamlessly across business processes.

Power customer lifetime value (CLV)

Personalize customer experiences at all touchpoints – including contact center and in-store technology – to improve CLV.

Maximize marketing impact

Ensure return on ad spend (ROAS) and return on investment (ROI) by leveraging clean, governed data for maximum impact.

Discover how Kwik Trip, a convenience store leader, has built better customer experiences and fostered brand loyalty.

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Accelerate product onboarding

Onboard products quickly with clean and consistent product data to fuel omnichannel sales conversions.

Personalize customer experience

Empower workers and boost CLV by personalizing customer experiences from the contact center to in-store technology.

Optimize supplier management

Quickly identify, source and onboard new suppliers and manage spend across the entire supplier network.

Optimize your supply chain and maximize revenue.

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Accelerate supplier onboarding

Swiftly onboard suppliers in minutes, efficiently source new ones and manage spend across the entire supplier network.

Boost supply chain collaboration

Share data with trading partners while governing partner data, protecting internal data and managing complex EDI and EDIFACT data.

Optimize warehousing and transportation

Establish and understand service-level agreements (SLAs) while ensuring assets can be tracked across the supply chain.

Learn how Land O’ Lakes thinks cloud-first with Informatica long-term technology strategy.

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Optimize sales and inventory management

Determine near real-time sales and inventory levels across the store and supply chain network.

Streamline after mergers and acquisitions (M&A)

Protect financial data and rationalize systems during mergers, acquisitions and divestitures while remaining compliant.

Boost supply chain collaboration

Share data with trading partners while governing partner data, protecting internal data and managing complex EDI and EDIFACT data.

Learn how Yamaha drives data consistency and collaboration across the business while reducing IT costs and overheads.

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Facilitate compliance and privacy

Help ensure customers’ right to privacy and get ahead of compliance regulations like GDPR and CCPA.

Enhance compliance for M&A

Rationalize systems after mergers and acquisitions while remaining compliant and operationally effective.

Support ESG reporting mandates

Establish sustainability compliance, meet reporting requirements and provide transparency through an ESG data hub.

Hear from our customers

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SOLUTION BRIEF

The Future Priorities of Global Retailers and CPG Brands

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Drive innovation with trusted partners

  • Cloud ecosystem partners
  • Technology partners
  • Global system integrators
  • Channel partners
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Cloud ecosystem partners
Technology partners
Global system integrators
Channel partners
Learn how Informatica works with our cloud ecosystem partners
Learn how Informatica works with our technology partners
Learn how Informatica works with our global system integrators
Learn how Informatica works with our channel partners

Resources to get started

FEATURED WEBINAR

Webinar - Unlock Customer Lifetime Value with Data-Driven Retail Personalization

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Top 10 Consumer Packaged Goods Data and AI Use Cases

Data Sheet

Industry Accelerators for Retail and CPG

eBook

How to Champion Retail’s Next Evolution with AI-Ready Data

eBook

How Retail and CPG Leaders Build Resilient Supply Chains with AI-Ready Data

Brochure

Modernizing Data Management: The Game Changer for Meeting ESG Mandates in Retail and CPG

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Solve your data challenges with market-leading solutions

Pay only for what you use with consumption-based pricing

data consumers

Intelligent Data Management Cloud

data
catalog

Intelligently scan metadata to discover and understand your enterprise data.
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data integration & Engineering

Access and integrate data at scale using elastic and serverless computing.
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API & App
Integration

Connect your applications and automate end-to-end business processes.
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data quality & observability

Deliver consistent, trusted, and governed data across the enterprise.
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MDM & 360
Applications

Innovate with 360 views of business data and trusted intelligent insights.
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Governance,
Access & Privacy

Data intelligence to govern, protect and democratize your data.
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data
marketplace

The industry’s only cloud-native, AI-powered solution for data sharing.
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DATA SOURCES

FAQ

Informatica Intelligent Data Management Cloud ensures reliable and clean data, which is critical for effectively deploying AI and generative AI, enabling omnichannel retail and CPG brands to enhance customer experiences and drive innovation.

Learn more about enhancing AI in retail with Informatica

Informatica invests in advanced data governance and privacy tools that help retail and CPG industries navigate and stay ahead of regulations like ESG, product passports, FSMA 204 and GDPR, ensuring compliance and secure data management.

Learn how to stay ahead of retail and CPG data regulations

Informatica Intelligent Data Management Cloud provides a 360-degree customer view, integrating transactional and interaction data to enable targeted marketing and tailored product offerings, thereby personalizing customer experiences.

Discover data-driven customer personalization strategies

The Informatica Intelligent Data Management Cloud provides end-to-end visibility with data integration and analytics, enabling retail and CPG companies to predict demand, manage inventory and mitigate supply chain risks effectively.

Learn how end-to-end visibility optimizes supply chain management

Deliver a unified retail experience

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