Customer Advocacy Program

Showcase your success with Informatica’s products and share how your business benefits from great data.

share your story

Join the champions of data

Informatica’s Customer Advocacy program represents a group of platform users, leaders and innovators who have delivered extraordinary outcomes with data. This is an opportunity to learn, grow and advance in your career and elevate your team’s successes.


Earn free publicity for your company. Get invited to speak at local events and privately with clients. Align yourself with the world's top cloud data management company.


Gain a direct line to Informatica’s leadership. Join product roadmap discussions and share feedback on new offerings. Network with industry analysts, experts and collaborate with your peers in our exclusive Data Masters community.


Establish yourself as an industry thought leader and data master. Help other customers learn from your experience. Contribute to new best practices and guidelines.

“To us, a single enterprise data platform is not just about cost efficiencies or operational efficiencies. For us, it's a competitive differentiation in the industry."

Murali Vridhachalam

Head of Cloud, Data & Analytics

Informatica Innovation Awards

Each year, Informatica recognizes customers that achieved outstanding results and drove innovation with Informatica. In 2023, we evaluated the following categories:

Business Acceleration
Customer Experience
Process Automation
Risk & Compliance
ESG & Sustainability
Cloud Modernization

Plus, the prestigious overall winner – Innovator of the Year.

Read more about the winners and honorees in this blog post from Informatica CEO, Amit Walia.

Get ready! Nominations for 2024 will be open in January.

2023 Innovation awards

See some of our previous recipients’ successes below

Share your review on G2

Customer experience is at the heart of everything we do. Share your Informatica Intelligent Data Management Cloud (IDMC) feedback on G2 today.

click here for review

Check out some of our recent recognitions from G2 below:


Enterprise iPaaS


ETL Tools


Americas, iPaaS


Data Quality


Americas, Enterprise Data Quality

Get Started FAQ’s

Let us know the types of activities you would like to participate in based on your interests and availability. Nominate your company and someone from the Customer Marketing team will reach out to discuss the program. Drop a note to and a member of the customer advocacy team will reach out to discuss the different options.

There are a wide variety of activities that can accommodate your company’s corporate communications policy, including interactions with peers, industry analyst interviews, and anonymized reviews.

Any publication with us will help elevate and celebrate your team’s successes with Informatica and establish a reputation as a data-driven innovator—both externally and internally. Share it with your internal stakeholders to help support adoption and expand use cases for the IDMC platform.

Reach out to your account team and/or drop a note to and a member of the customer advocacy team will reach out to discuss.