Companies are looking for a framework to help implement a Marketing Data Lake that leverages new technologies such as Apache Hadoop either hosted on-premise or in the cloud for Big Data Analytics which can reduce infrastructure costs, increase customer loyalty, improve brand recognition and increase profitability. At the forefront of technology trends, Informatica’s leading Data Lake Management solution allows organizations to confidently design and develop data lake architectures that deliver fit-for-purpose data for various analytics use cases.
Download this Data Lake Management reference architecture that provides organization a general framework for building a marketing data lake by combining tools, technology and data management capabilities for a solution architecture and implementation strategy.
In this Data Lake Management reference architecture, you will learn about:
- Challenges associated with building a marketing data lake
- Key characteristics and capabilities of a marketing data lake
- A Data Lake Management reference architecture for a marketing data lake
- Informatica’s Data Lake Management solution
- One-Click Automated Deployment of Informatica Big Data Management on Amazon AWS