AutoTrader.com is the Internet’s ultimate automotive marketplace and consumer information website. The firm aggregates millions of cars from thousands of dealers and private sellers, and is a leading resource for dealers, individuals and manufacturers to advertise and market their vehicles.
“The business case for Informatica MDM was based on two key criteria: driving increased advertising revenue and cost avoidance. We measure the impact of Informatica MDM on both of these in multiple millions of dollars.”
Scott Salter
Fannie Mae
Fannie Mae
Saint Gobain
Saint Gobain
KnowledgeBase Marketing
KnowledgeBase Marketing