AutoTrader.com

AutoTrader.com is the Internet’s ultimate automotive marketplace and consumer information website. The firm aggregates millions of cars from thousands of dealers and private sellers, and is a leading resource for dealers, individuals and manufacturers to advertise and market their vehicles.

“The business case for Informatica MDM was based on two key criteria: driving increased advertising revenue and cost avoidance. We measure the impact of Informatica MDM on both of these in multiple millions of dollars.”

Scott Salter

Senior Director of Enterprise Data and Shared Services, AutoTrader.com

Business Need

Grow advertising sales revenues.
Improve data governance.

Reduce the cost of managing dealer and manufacturer relationships.

Challenges

Reliance on a homegrown, outmoded MDM system that lacked any form of data governance.
Homegrown system couldn’t handle data governance requirements of certain business processes. For example, if a dealer bought ads for all 100 of its dealers, the system forced the manual creation of 100 dealers.

Almost one third of the staff at liberty to open a new customer account record.

Solutions & Results

Led to anticipated multimillion-dollar increase in on-line advertising revenues.
Increased value of data by making it relevant, holistic, and trustworthy
Lowered time and resources involved in navigating overlapping customer records.
Gained future extensibility through adoption of other relevant MDM domains.

Created reliable, single version of dealers and vehicle manufacturers.
Reduced cost of data by increasing advertising sales effectiveness.
Introduced enterprise-wide, proactive master data governance.

Products & Services

Informatica MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships.

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