MDM – Customer 360
Strategically manage and securely share customer information for great customer experiences.
Overview
Streamline customer information management with a single, trusted source of business-critical data for analytics and operations.
Engage with customers authentically
Equip your employees with configurable role-based dashboards designed for customer engagement. Create better conversations, identify opportunities, and realize improved outcomes by centralizing and sharing business-critical information that includes customer status, contact information, history, preferences, products owned, relationships, and other information scattered across your applications.
Explore customer relationships
Enhance customer profiles and explore customer relationships for better business decisions and results. Create more relevant communications and interactions with deeper customer insights. Add value with Informatica MDM – Relate 360 or Data as a Service to map relationships among people, places, and things; verify and validate contact information; and add data from third-party data vendors.
Achieve growth targets confidently
Consolidate customer information across your business to accurately determine who your #1 customer is. See what products are owned by which customers to determine the sales and service opportunities that fuel revenue growth. Easily combine customer information from mergers or acquisitions to deliver value faster to customers and to act as one company.
Manage customers more efficiently
Stop manually reconciling fragmented and inconsistent customer data across regional or departmental application silos. Strategically manage customer information in a central location on an ongoing basis. Then fuel customer operational and analytical applications with clean, consistent, and connected customer information in either an on-premises or cloud-enabled environment.
Key Features
Realize the full strategic potential of your customer-centric vision with MDM – Customer 360.
Simplified onboarding & management
Streamline processes by centralizing and sustaining customer data management across the customer lifecycle.
Verified customer data
Customer data constantly changes. Ensure it’s right from the start and keep it current with Informatica Data as a Service.
Relationship visualization
Connect customers to new data types to explore the relationships, places, and things that matter most.
MDM – Product 360 integration
View the most current and complete information about products owned by customers.
Faster time to value
Provide pre-built, role-based dashboards and workflows so business users can achieve results and insights quickly.
Fuel business applications
Use mastered customer information to fuel business and analytical applications across the organization.
Customer Success Stories
Nissan Europe
Nissan Europe improves customer marketing with 360 degree view of customer engagement.
SulAmerica Seguros
SulAmerica reduces IT costs and improves customer insights for enhanced cross-sell and up-sell opportunities.
Fannie Mae
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources