Business colleagues using MDM - Customer 360 to manage customer data

Master Data Management

Unleash the value of your data with a modular, end-to-end MDM solution

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

Leverage AI-powered multi-domain MDM

Benefits of Informatica MDM

Informatica offers a modular, comprehensive MDM solution designed for flexibility: Start with your most pressing data pain points and business needs, then grow the system as your needs expand. Get more business value from your data as you get
clearer insights with:

A good master data management view extends across the entire data lifecycle.

End-to-End Capabilities

Informatica MDM leverages the power of AI and machine learning to ensure you can locate, access, and utilize trusted data exactly when and where it’s needed. As a true end-to-end solution, it includes data quality, data integration, business process management, and data security capabilities that enable you to:

  • Acquire data quickly no matter its source (on-premises, in the cloud, or from third parties)
  • Gain visibility into data, relationship patterns, and variations—and make any required corrections
  • Easily enrich master data records with data from external providers
  • Create a trusted view and securely deliver data for both analytical and operational use cases
  • Deploy MDM on-premises and in the cloud with confidence


Customer Success Stories

Helping More Patients. Faster: How Amgen Personalizes...

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Kelly Services: Connecting Great People to Great Companies...

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BMW Group Uses Master Data to Extend its Brand Experience...

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