Show Me That You Know Me: Talking With 14M Customers in a Personal Way

Delivering a Personalized Customer Experience With MDM on AWS

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Customers expect brands to know who they are, and to be able to translate that knowledge into simple, value-added interactions. This shaped the mandate at TELUS to transform into a best-in-class, data-driven company.

Join us for “Show Me That You Know Me: Talking With 14M Customers in a Personal Way” to explore how a leading Canadian telecommunications company is carving out competitive advantage with personalized, omni-channel customer experience:

Using Informatica Customer 360 to improve analytics & predictive insights
Synchronization between EDC and DPM
Scaling MDM across the enterprise by adding it to core operational processes for real-time customer interactions
Implementing MDM on AWS in just six months to enable a single enterprise-level customer view including household products owned

Speakers:

Jennifer Yim
Manager of Data Supply Chain & AI
TELUS

Lance Paul
MDM Product Owner
TELUS

Tommy Tse
Technology Architect
TELUS

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Yes, Informatica may send me marketing communications via email and telephone. I can opt out at any time.

Please call me.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

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Show Me That You Know Me: Talking With 14M Customers in a Personal Way

Delivering a Personalized Customer Experience With MDM on AWS