Transform Insights
into Customer Joy

Personalized customer

experiences need intelligent data

Great Customer Experience Starts with Great Customer Data

Experience is now more important to customers than price, products, or services. Every click, swipe, and chat is a chance to learn more about what your customers are looking for and what they want. By unleashing these insights, you can deliver authentic experiences that create greater value and relationships that last.

How do you ensure that your customer experience is based on the most current, trusted, and relevant data? Informatica is uniquely positioned to help enterprises find, understand, and act on customer insights to build strong relationships.

Let’s transform CX with the power of intelligent data.

Transform Data into Customer Intelligence

AI-powered 360 solutions help you synthesize data, identify relationships,
and deliver business insights with a trusted view of your data.

Data is our new currency. Whether it’s a video interview, a resume, or
an email from an employee, there’s value in these data sources.

- Filious Louis

Manager, BI Analytics, Kelly Services

Trusted by Leading Companies

See how our customers use the power of data to develop personalized customer experiences.


Kelly Services connects great people to great companies.


Amgen personalizes care with master data–driven insights.


Data management helps Sutter Health deliver patient-centric care.


BMW extends its brand experience across all touchpoints with data.

Customer Experience Insights: What the Experts are Saying

Enterprise Customer Experience Resources

Ready for a deep dive into customer experience solutions, strategies, and best practices? Start here.
We’ve compiled a collection of resources for every stage of your customer experience transformation.


A CDO’s Guide to Customer Intelligence

Unleash the value of data to fuel next best experiences for your customers.

Intelligent Disruptors: Five Data Experts Transform CX

See how five data experts are changing the way they manage data.

Intelligent MDM For Dummies

Get smart about how a good MDM solution supports customer experience.

Solution Briefs and Executive Briefs

Informatica Customer 360 Insights

Fuel business initiatives with trusted, actionable customer insights.

Informatica MDM – Customer 360

Prepare to compete on customer experience with a complete view of customer data.

Consent Management With Customer 360

Turn privacy and protection into a customer experience opportunity.


Meet the Experts: Critical Capabilities for Business 360

Improve Outcomes by Enabling Cross-Functional Collaboration & Coordination.

The Intersection of CX, AI, and Data: Q&A With 451 Research

Mastering the Art of Data-Driven Customer Experience

 Blake Morgan’s 12 Steps to Digital Transformation

Customer experience futurist Blake Morgan shares stories of companies who are getting CX right.


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