De Mandemakers Group

DMG is one of the largest retailers of kitchen and bathroom ware, and home furnishings, in the Netherlands, Belgium, and Germany. With over 5,000 employees, the company differentiates through exceptional customer service.

“Informatica plays a strategic role in our digital transformation, helping us manage a more comprehensive home fittings and furnishings business while redoubling on Ben Mandemakers’ vision to create a better customer experience than anyone else.”

— Frans Bouwmeester, Head of Business Operations, De Mandemakers Group


Business Need

Place kitchen and bathroom fittings and home furnishings product data at the heart of digital transformation

Create a unified customer experience with information from internal and external sources

Share information among internal departments to help enhance efficiency and drive positive customer experiences



Deliver superior customer service while managing a comprehensive line of kitchen and bath fittings, and home furnishings

Create a single source of truth for disparate home products

Enrich supplemental product data with accompanying employee knowledge


Solutions & Results

Enhances customer satisfaction through clearer communication of home products offered and more personalized service

Increases revenue opportunities by boosting customer conversion and decreasing product returns and errors

Creates efficiencies across departments that improve processes and decrease costs


Products & Services

MDM – Product 360

MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

Success Stories

Coop Alleanza 3.0

Coop Alleanza 3.0 Unifies Retail Operations to Create Europe’s Largest Cooperative.


Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.


Bouwmaat pioneers a multichannel strategy in B2B construction with Informatica PIM