MDM - Product 360
Empower master data-fueled product information management (PIM) for engaging omnichannel and product experiences.
Overview
Leverage a scalable and flexible PIM solution to manage complex product content and provide a next-generation customer experience.
Be the first to market
Informatica customers benefit from faster time to value: In both B2B and B2C environments, they launch products an average of four times faster when deploying Product 360. Even customers with millions of products can speed up product introductions across all channels and digital touchpoints. Some Product 360 customers have shortened time to create customer quotes by 67% and time to translate product information by 70%.
Engaging product experience everywhere
Customers want personalized and connected cross-channel experiences. By providing access to trusted, relevant product information, Product 360 helps you deliver a unique brand experience, support an informed buying decision and offer an emotionally engaging product experience. Product 360 promotes the full use of product information to attract and convert buyers and exceed customers’ expectations.
Successful omnichannel commerce
Product 360 customers can easily offer their full product range across multiple channels. With rich product information and an improved customer experience, some have achieved a 25% reduction in return rates, a conversion rate boost of 20%, and an increase in average basket size by over 20%.
Improved productivity and cost reduction
Thanks to streamlined and automated workflows and improved collaboration, some Product 360 customers report that they have tripled the output with the same team or reduced the steps to enrich products online by 60%. Some have significantly fewer email exchanges to share and collect media data and were able to reduce the workload for data stewards by 50%.
Key Features
Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.
User-friendly and result-driven
Provides intuitive and configurable task- and role-based user interfaces that allow easy and efficient collaboration with internal and external data contributors.
Digital asset management
Includes embedded digital asset management with fully automated data processing capabilities to easily handle and centrally manage complex product data and large collections of media assets—regardless of format.
The one for omnichannel
Offers editable channel previews and connects with major systems, including Google Manufacturer and Merchant Centers, IBM, Hybris, Salesforce Commerce Cloud, and Oracle.
Superior supplier collaboration
Offers an embedded self-service portal for supplier onboarding and data uploads as well as the Informatica MDM – Supplier 360 application for superior supplier relationship management.
Only end-to-end MDM solution in the market
Start small and grow fast—in the cloud or on-premises—by mastering other business-critical data, like customers and suppliers, with applications based on Informatica’s Intelligent Data Platform.
Exchange product data via data pools
Streamlines and automates the synchronization of product information through data pools, such as the Global Data Synchronization Network (GDSN) within the Product 360 user interface.
Embedded industry-leading data quality
Comes with embedded, automated quality checks and dashboards to ensure all product data is standardized from the beginning.
Customer Success Stories
Unilever
Unilever provides rich, online product content to drive customer preference and increase purchase decisions.
