German Automaker

Founded in the 1900s, this German Automaker brings vehicles to the U.S. that marry the science of engineering and the art of styling, with the goal of offering attractive, safe, and eco-conscious automobiles that are competitive and set world standards in their respective classes. The company has approximately 6,000 employees in the United States and sells its vehicles through a 1,000-strong dealer network.

“Informatica is the heart and soul of our data services, giving us the consistency and flexibility we need to react quickly to market changes.”

— Director, Big Data and Analytics


Business Need

Rapidly respond to automobile market changes by delivering a flexible architecture.

Enhance auto customer data management capabilities for trusted analysis.

Support new and upcoming industry data initiatives without increasing IT headcount.



Shift from a manufacturing-focused to an experience-driven customer engagement model.

Deliver a unified, but unique customer experience across a diverse portfolio of brands.

Scale service availability to auto purchasers as customer data volumes grow.


Solutions & Results

Informatica Intelligent Cloud Services integrates big data from various sources of automobile purchaser information across the company.

Provides enterprise data governance to help ensure the integrity of customer data for personalized marketing campaigns across all brands.

Creates a scalable environment in which to ingest a growing volume of customer data.

Improves auto customer data quality for experience-driven engagement, while reducing Salesforce application spend by 87% by eliminating duplicate records.

Enables timely and trusted analysis of auto purchaser customer information across all brands for marketing campaigns.

Delivers scalability for an accurate view of auto buyers while handling growing amounts of data.


Products & Services

Informatica Intelligent Cloud Services

Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.

Informatica Cloud Data Integration

Codeless, optimized integration to hundreds of applications and data sources across on-premises and cloud.

Informatica Data Engineering Integration

Intelligently manage big data engineering pipelines in the cloud and on premises for faster insights.

Informatica Data Engineering Quality

Manage all your big data on Spark or Hadoop in the cloud or in on-premises environments to ensure it is trusted and relevant.

Informatica PowerCenter

Support the entire data integration lifecycle, from jumpstarting the first project to ensuring successful mission-critical enterprise deployments.

Success Stories

Avis Budget Group

Avis Budget Group Optimizes Vehicle Rental Services Using Real-Time Data


BMW Group Uses Master Data to Extend its Brand Experience Across All Customer Touchpoints