Cloud Data Masking: Safeguard data privacy

Person managing data security | Informatica

Protect data through anonymization

De-identify sensitive data to anonymize it for safe use in customer support, analytics programs, testing, outsourcing, and more.


Data Masking: Key features

Protect data, and trust on premise and cloud environments, with masking based on user roles, locations, use .

Powerful data protection

Scale out masking across systems for trusted data processing and preserve format to enable utility.

Fine-grained precision

Anonymize fine-grained combinations of specific data types to comply with global privacy regulations.

Transparent and nondisruptive

Non-intrusive masking supports heterogeneous environments with portability—no need to modify apps.

Role & location-based flexibility

Masking enforces privacy policies that can vary depending on context , such as user location.

High performance at scale

A high-speed engine reduces impact on throughput; mask terabytes of data for large-scale projects.

Comprehensive reporting

Audit classified data to attest it is masked to meet security policies and privacy compliance needs.


See what our customers are saying

Get real-world insights and reviews for Informatica Data Masking.

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“Informatica Data Masking - If Your Company Cares About Its Security, This Is Needed”

Data and Analytics Analyst

Healthcare Industry


Coverage for your cloud data security needs

Our solutions help you protect live data and data in place, in real-time, by user role , by use case, and more.


Mask personal and sensitive data across cloud environments.

Anonymize data while retaining context and referential integrity for realistic, de-identified, compliant data in analytics, support apps, and more.

Independence Health Group logo | Informatica

Independence Health Group builds and tests high-quality apps without the risk of unauthorized access.

Mask data for Salesforce.

Eliminate complexities of populating Salesforce sandboxes with the right subset of data.

SulAmérica logo | Informatica

SulAmérica provisions data subsets for developer test environments to enable trust.

Make smart management decisions about governing sensitive data

What does it take to protect data at scale? Develop an action plan to tackle today’s privacy challenges with “Data Privacy for Dummies.”

Analyst Reports, eBooks, and More

Recommended cloud data masking resources


Sensitive Data Management: A Bloor Spotlight Paper

Learn More

Six Steps to Intelligent Data Privacy

Learn More

GDPR Compliance For Dummies

Learn More
Executive Brief

Intelligent Data Privacy: California Consumer Privacy Act

Learn More
Solution Brief

Intelligent Data Privacy Governance

Learn More
White Paper

Data-Centric Security

Learn More


Safeguard your most valuable asset

Build and extend your data privacy framework with our market-leading solutions.

Cloud Test Data Management

Automatically provision secure, non-production, datasets for development needs.

Data Privacy Management

Informatica Data Privacy Management provides data privacy intelligence and automation that helps you discover, identify, analyze, and remediate data risk.

CCPA Compliance

Enforce CCPA and CPRA mandates with a scalable data privacy governance framework.

GDPR Compliance

Learn and take practical steps to comply with GDPR across the enterprise.

Are you ready to accelerate your business?



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The Gartner Peer Insights Customer First badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. The Gartner Peer Insights Customer First program constitutes an organization's commitment to solicit reviews from its customers using programmatic sourcing strategies and best practices. They neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.