Kmart Australia
“With Informatica MDM - Product 360, we have complete, accurate, and trustworthy information. Our customers are loving it.”
— Emma Toop, Online Strategic Initiatives Manager, Kmart Australia
Business Need
Enhance online customer experience as quickly as possible
Load and manage diverse and changing online product data
Integrate with external vendors and agencies
Challenges
Grow the business by opening digital channels and moving the full product catalog online
Launch products faster across all channels, in both B2C and B2B environments
Enable a small product management team to be more efficient while improving data quality
Solutions & Results
Streamline and centralize product information management with Informatica MDM - Product 360
Use Informatica MDM - Product 360 to speed product introductions to all channels
Empower team to share accurate product information using Informatica Data Quality to automate data checks and governance
Moved 98% of the company’s product range online, representing 45,000+ SKUs
Quadrupling online sales by introducing products 4x faster and moving beyond B2C into B2B
Improving product data quality while sustaining a 3x increase in team’s overall productivity
Products & Services
Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
MDM – Product 360 (PIM)
Manage complex product content across distribution channels and at scale.
Consulting Services
Helped ensure a quick and expert implementation with fast time to value at Kmart
Managed Services
Proactively monitor, manage and service the PIM solution freeing up the Kmart team to focus on the business aspects
Success Stories
De Mandemakers Group
De Mandemakers Group Leverages Product Data to Build a Superior Customer Experience
