Data Integration

Great data at your fingertips.

Gartner 2014 Magic Quadrant for Data Integration Tools

Informatica positioned as a leader for 8 consecutive years.

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What is data integration?

Data integration is the process of combining data from many different sources—typically for analysis, business intelligence, reporting, or loading—into an application. The benefit is that you gain one view of all your data and can stop wasting time looking for it in its silos.

A data integration project usually involves the following steps:

  • Accessing data from all its sources and locations, whether those are on premises or in the cloud or some combination of both.
  • Integrating data, so that records from one data source map to records in another (e.g., even if one dataset uses “lastname, firstname” and another uses “fname, lname,” the integrated set will make sure both end up in the right place).  This type of data preparation is essential for analytics or other applications to be able to use the data with any success.
  • Delivering integrated data to the business exactly when the business needs it, whether it is in batch, near real time, or real time.
Experts at Bloor Research estimate up to 80% of a data scientist's time is spent preparing the data rather than analyzing it.

How you benefit from data integration

You’ve learned from bitter experience that if you’re not managing your data, the data will overpower your business. But you wouldn’t write your own database or code an enterprise ERP system in your IT shop. Likewise, you shouldn’t hand-code your data integration projects. You need a proven, automated, and agile data integration solution that lets you combine or migrate data swiftly, painlessly, and cost effectively—one that gives you:

  • Universal access: Can you get to the data, whether it’s in a legacy database, the cloud, Hadoop, or a hybrid ecosystem?
  • Built-in data quality: If you move inconsistent or incorrect data to a new application, will the data be cleansed? How effective will the new application be?
  • Vendor stability: Invest with a proven vendor you know will be around in the future.
  • Business-IT collaboration: You’ll want a tool that reduces the back-and-forth between business and IT so that businesses get exactly what they need, and quickly.

Why Informatica?

For more than 20 years, Informatica Data Integration has refined fragmented data—small or big, clean or dirty, complete or incomplete—into complete, trustworthy assets. Our approach offers:

  • Development agility: Tools that make it easy for business and IT to prototype, operationalize, and reuse quickly.
  • Enterprise scalability: Deployable with flexibility for departments, enterprises, or Integration Competency Centers.
  • Operational confidence: Provides visibility and insight into your business-critical processes.

Built on the Informatica Platform and our Integration Competency Model, Informatica data integration projects are five times faster and 50 percent more productive than hand-coded initiatives.

Our data integration transforms the value of your data—arguably now your most critical asset—faster, more effectively, in more situations, and for more needs, than any other solution.

1 Comparative costs and uses for data integration platforms, Bloor Research, March 2014.

That’s how much faster a data warehousing project goes with Informatica compared to hand coding, according to analysis conducted by Bloor Research.

2014 Gartner Magic Quadrant for Data Integration Tools

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The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

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Data Integration Products

Advanced Data Transformation

A comprehensive, enterprise-class data transformation solution for any data type, regardless of format, complexity, or size.

B2B Data Exchange

Securely integrate any data from external data sources or trading partners with complete end-to-end visibility.

Connectors (PowerExchange)

Provides out-of-the-box, high-performance connectivity to all enterprise data, eliminating the risk and cost of hand coding.

Data Integration Hub

Delivers an innovative, publish-and-subscribe hub approach for elegant, alternative point-to-point integrations.


The industry's only fully integrated, end-to-end, agile data integration platform.

Real-Time Integration

These products work with PowerCenter and integrate and provision operational data in real time.

Customer Success Stories

Ace Hardware

ACE Hardware increased developer productivity 60 percent with PowerCenter

ACH Food Companies

ACH Food saved $3 million in data migration costs with Informatica products

Con-way Freight

Con-Way Reduced OPEX through more efficient and effective cross-dock operations with PowerCenter