Master data management (MDM) is a methodology that identifies the most critical information within an organization—and creates a single source of its truth to power business processes.
MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:
Your business runs many applications that store data—financial systems, marketing systems, customer service systems, and so on. Each application has built its own version of data “truth.” But which one is right? Not knowing can cost your organization significantly.
You know you’re in trouble when business processes start breaking down. You don’t know what products your customers have bought. You don’t know which products are selling well, or through which channels. You can’t get important compliance documents completed on time. You can’t get marketing campaigns out the door, and when you finally do, ROI suffers.
Not all MDM solutions are created equal. When considering options, look for these features:
Informatica Master Data Management is the only MDM solution that is both easy to deploy and flexible enough to solve your unique business challenges.
Deliver business value by providing complete and accurate views of critical master data.
Searches systems and databases to discover hidden connections between people.
MDM applications empower your business to directly access, manage, and analyze business-critical data.
An application focused on centrally managing information about products sold through different distribution channels.
Integrated data quality enables you to take full advantage of Salesforce's capabilities.
Automates processes and enables service-oriented application integration.
UPMC used a collection of Informatica products to improve research outcomes in the quest to cure various diseases
Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence
Citrix uses Informatica solutions to gain complete customer insight on all products