Cloud-native, AI-powered Master Data Management

Use the only SaaS solution with all-in-one capabilities to modernize master data management.

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Accelerate your digital business

Connect data across the enterprise for a contextual 360-degree view and insights with intelligent master data management (MDM).

Speed deployment

Deploy faster with all-in-one capabilities and prebuilt domain and industry content.

Increase productivity

Democratize your master data with self-service access and AI-powered automation.

Get 360-degree insights

Connect multiple domains into an enterprise-wide, 360-degree view of the business.

Comprehensive capabilities

Get integration, quality, enrichment and governance in one cloud-native solution.

All-in-One Capabilities
Modern User Experience

Modern user experience

Increase self-service with business-oriented user interfaces and automation.

Broad connectivity

Integrate and share master data anywhere using low-code/no-code development.

Broad Connectivity
AI-driven match and merge

AI-driven match and merge

Get advanced, AI-powered match tuning and rule recommendations.

Lower your spend, raise your marketing ROI

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Empowering customers to achieve success

"As we approach peak snowboarding season, Informatica's Cloud Data Governance and MDM solutions help us maintain a high bar for data quality and management. By empowering our teams with access to the right data at the right time and the know-how to use it, we can predict demand accurately and build a product strategy based on customer needs."

Kyle Wierenga

Vice President of Global Information Technology & Analytics

Your essential resources for Master Data Management



Master AI: 4 Steps to a 360-Degree View of Your Business

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The Ultimate Checklist for Cloud Master Data Management

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Analyst Report

Analyst Report

The Forrester Wave™: Master Data Management, Q2 2023

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Data Sheet

Data Sheet

Digital Business Requires Intelligent Master Data Management

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Explore Master Data Management 360 Applications

Customer 360

Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.

Finance 360

Use finance data and chart of accounts to drive M&A efficiency, ERP transformations and compliance reporting.

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.

Reference 360

Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.

Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.

Cloud MDM Modernization

Use intelligent, modern MDM to maximize your ROI and drive business outcomes.

Get a 360-degree view of your customers

Use trusted customer data to build optimized marketing campaigns.

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