“Geiger’s revenues are projected to double as we implement these eCommerce initiatives. Informatica is a core piece of the technology to deliver this growth.”
- A hybrid eCommerce model, combining relationship selling via Promotional Consultants and online selling.
- Increased agility to ensure customers receive an exceptionally rewarding, consistent and personalized experience.
- Extending its eCommerce strategy into new markets and product areas.
- Geiger needs to efficiently and effectively market a portfolio of up to 100,000 promotional products—from apparel and trade show products to office materials and housewares—which is expanding all the time.
- Geiger products were previously managed in the ERP system. Each product has up to 350 attributes and it took 90 minutes to enter each product onto the system.
- It took 12 months for Geiger to update its pricing, with the new pricing not completed until the end of the year.
- As a result, it was taking Geiger up to two weeks to launch a new product onto geiger.com, diminishing revenue opportunities and blunting business growth.
- Unstructured product data like images and graphics resided in a fragmented environment, making them harder to find and format.
Solutions & Results
- Geiger has standardized on Informatica Product Information Management (PIM) to create a cohesive, centralized platform for all channel commerce.
- Informatica is a center piece of Geiger’s strategy to double its revenues and scale the business.
- It now takes Geiger 30 minutes, as opposed to 90 minutes previously, to enter a new product into the PIM. This means the company is able to launch three times as many products as before in the same time period.
- Customers can now locate and order promotional products—and find complementary ones—more quickly and easily.
Products & Services
Informatica Product Information Management
Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all channel commerce.