Dial Corporation

  The Dial Corporation is a $1.7 billion company that manufactures some of the best-known brands in the US, including Dial soaps, Purex laundry detergent and Armour Star canned meats.

“As a direct result of the rollout of Dial's Informatica powered data warehouse, we now have a more detailed focus on core products in terms of sales and service performance. Data warehousing has also completely changed the way Dial manages data as a company, and has indirectly affected the entire organization’s performance and growth.”

Paul Cunningham

Vice President of Data Warehousing, Dial Corporation
Business Need
  • Improve sales performance.
  • Reduce IT support and increase agility.
  • Establish more effective sales promotions and product distribution strategies.
  • Lower costs: new requirements for data were expensive and slow to turn around.
  • Develop a centralized data warehouse and supporting data marts.
  • Improve strategic reporting.
Solutions & Results
  • Reduced time to set up customer files from hours to seconds.
  • Cut IT costs by eliminating custom coding. Shortened development time.
  • Streamlined supply chain management and inventory control.

Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories