Informatica Invests in AI and Machine Learning Startup GreenBay Technologies

GreenBay Technologies, a Wisconsin-Based Startup, Deepens AI Integrations Across the Informatica Intelligent Data Platform

  • Informatica is the sole investor in GreenBay Technologies, a Wisconsin-based data management startup that develops AI and machine learning data management innovations, with ties to the University of Wisconsin at Madison and the Wisconsin Alumni Research Foundation (WARF).
  • Informatica’s investment strengthens the company’s R&D AI capabilities to create technology that ensures all levels of business users can easily identify, access, and utilize organizational data to make informed business decisions.
  • GreenBay Technologies’ CloudMatcher technology, which uses machine learning to automate complex data and metadata matching tasks with high accuracy, will further enhance the Informatica Intelligent Data Platform capabilities.

REDWOOD CITY, Calif., September 9, 2019 – Informatica®, the enterprise cloud data management leader, today announced it is investing in GreenBay Technologies, a data management startup focused on AI and machine learning, to develop AI innovations that strengthen the impact of Informatica’s AI-powered CLAIRE™ engine across its Intelligent Data Platform™. GreenBay Technologies has ties to the University of Wisconsin (UW) at Madison and the Wisconsin Alumni Research Foundation (WARF), one of the oldest and most successful technology transfer offices in the nation focused on advancing transformative discoveries to the marketplace.

GreenBay Technologies develops products that use machine learning and big data technologies to automate complex data management tasks such as entity and schema matching. The company was co-founded by Dr. AnHai Doan, UW’s Vilas Distinguished Achievement Professor, who oversees multiple data management research projects at the university’s department of computer science. Doan and the staff of Ph.D. students will collaborate with Informatica’s R&D team to enhance Informatica’s CLAIRE engine and power industry-leading data management solutions.

Supporting Quotes

  • “GreenBay Technologies is a clear choice for investment and the right partner to advance our AI and machine learning research capabilities. Their machine learning-based data management innovations are practical, effective, and more advanced than anything we’ve seen,” said Amit Walia, president, products and marketing, Informatica. “The CloudMatcher technology has several impactful applications across the data management spectrum, including use in master data management, data identification, cataloging, governance, and integration. We’re looking forward to what we can develop together as we integrate our teams and our collective knowledge, experience, and technological creativity.”

  • “Data is growing by trillions of petabytes every year and requires a new level of management capabilities to keep up with its unbridled growth,” said AnHai Doan, Vilas Distinguished Achievement Professor at the University of Wisconsin. “Informatica’s investment and industry-leading expertise will enable GreenBay Technologies to work alongside the world’s leading enterprise cloud data management company to help thousands of Informatica customers unleash the power of data and accelerate their digital transformations.”

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About Informatica

Informatica is the only proven Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile, and realize new growth opportunities, resulting in intelligent market disruptions. Over the last 25 years, Informatica has helped more than 9,000 customers unleash the power of data. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica on LinkedIn, Twitter, and Facebook.


Note: Informatica and CLAIRE are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

The information provided herein is subject to change without notice. In addition, the development, release, and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty, or commitment to deliver specific products or functionality in the future.

Informatica Public Relations