Create customer experiences that matter

Use customer profiles to share the right offer on the right channel at the right time—every time.

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Rise above the crowd with
trusted data

Deliver an exceptional customer experience and drive revenue by connecting data across channels and touchpoints.

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Put actionable data at your fingertips

Gain a Single View of the Customer
Increase customer acquisition & retention by gaining a 360-degree view of the customer.
Increase ROI with Smarter Customer Analytics
Lower your marketing costs and boost campaign ROI by using trusted data.
Optimize Omnichannel Commerce
Raise your customer conversion rates across all marketing channels.
Modernize Business Processes and Applications
Improve customer experiences and optimize your business processes with automation.

See the 15 MDM providers that matter most

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Empowering customers to go above and beyond

Delivering insights to sales and marketing leaders

CX Data Strategy Workbook
This step-by-step workbook lays out a proven framework and process for developing and implementing a comprehensive, business-wide CX data strategy.
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Achieving ROI: 5 Customer Data Management Use Cases

Learn how customer data management can drive significant value through 5 real-world customer scenarios complete with business value assessments.


Creating Customer Experience (CX) that Matters

Read about seven different companies that used a single view of the customer and analytics to add personalization, relevance and convenience to their CX.

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Target the Right Customer Segments with Master Data Management
Identifying the right customer segments to target is good business. In this demo we showcase how a brand mastered their customer data to identify consumers seeking sustainably produced goods for a product roll-out.

Solve your data challenges with market-leading solutions

Pay only for what you use with consumption-based pricing.

Data Catalog

Give deeper meaning and relevance to your data assets with intelligent data cataloging and metadata management.

Data Integration

Link your source and target data with thousands of connectors, making it easier to run complex data integrations.

API and Application Integration

Connect your applications and automate end-to-end business processes fast with AI-driven hyperautomation.

Data Quality & Observability

Proactively cleanse your data and keep it clean by extending data quality to stakeholders, data domains and applications.

Master Data Management

Deliver innovation with connected, 360-degree views of your business data and trusted intelligent insights.

Data Governance, Access and Privacy

Govern, protect and democratize your data using predictive data intelligence to drive better business outcomes.

Data Marketplace

Access data sharing at enterprise scale across your business with the industry’s only cloud-native, AI-powered solution.

Discover the right MDM solution

Consolidate your trusted data, automate data quality and more.

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