Product experience defines digital commerce success
Intelligently managing product content is a competitive advantage. It’s the key to delivering a consistent, relevant, and rich product experience no matter where your customers are or which channel they’re using to connect.
KEY BENEFITS
Enhance the omnichannel experience with AI
Meet changing market trends and customer expectations confidently with a trusted, 360-degree view of your information value chain.
Drive Brand Loyalty
Deepen customer engagement and brand loyalty by providing a consistent, informed product experience across all digital touchpoints.
Increase Sales Conversions
Meet customers wherever and whenever they buy—and take advantage of new sales, up-sell and cross-sell opportunities.
Increased Productivity
Speed up time to market by automating product content publishing and updates across channels and in multiple languages and regions.
CUSTOMER SUCCESS
Kmart Australia transforms into a true omnichannel retailer
“With Informatica MDM - Product 360, we have complete, accurate, and trustworthy information. Our customers are loving it.”
Emma Toop
Goal
Grow the business by opening digital channels and moving the full product catalog online
Solution
Used Informatica MDM – Product 360 to streamline and centralize product information management
Results
Quadrupled online sales by introducing products 4x faster and moving beyond B2C into B2B
Informatica Named a PIM Leader in Commerce for 2020
Get the IDC MarketScape for Worldwide Product Information Management Applications and see how Informatica compares to other PIM vendors.
ANALYST REPORTS, EBOOKS AND MORE
Omnichannel commerce: Recommended resources
December 2021 Gartner® Magic Quadrant™ for Master Data Management Solutions
Read now →It’s Now or Never: Unleash the Full Potential of Your Digital Commerce Capabilities with PIM
Watch now →Analyst Report
December 2021 Gartner® Magic Quadrant™ for Master Data Management Solutions
webinar
It’s Now or Never: Unleash the Full Potential of Your Digital Commerce Capabilities with PIM
PRODUCTS AND SOLUTIONS
Build your omnichannel commerce strategy
Deliver the intelligent data your digital commerce initiatives need with our industry-leading cloud data management solutions.
Product 360 (PIM)
Supplier 360
Customer 360
Cloud Data Quality
We help organizations across industries thrive. See how.
