Nissan Europe

Nissan is made up of a richly diverse group of people, as reflected in the company's leadership team and the numerous corporate outreach programs in which we participate in the community. Together, we have what it takes to build cars and trucks with the power to change both the way you view the world and the way you move in it.

“We want to improve the efficiency of our CRM to have the ability to propose a customized offer to all our customers at the right moment. ”

Valérie Clert

NISSAN Europe centralized customer database.

Business Need

Improve efficiency of existing CRM database and have an accurate profile of customers

Challenges

Diverse and disparate sources that were managed separately and unable to consolidate information
Significant gap in the application process descriptions making it difficult to identify accurate source about the customer

Poor data quality from disparate systems

Solutions & Results

Improved communication with customers

Increased customer conversion rates

Products & Services

Informatica MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships.

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