Multinational specialty pharmaceutical company whose healthcare products are used daily by up to 150 million people around the world.
“Using Informatica solutions to reduce data processing time and improve the quality of customer data increases the efficiency of our sales planning process by 40 percent.”
Goals
- Unite a life sciences company that has grown through acquisitions with a single source of truth for customer data to facilitate better business decisions
- Increase revenue by improving sales planning efficiency and enabling reps to target healthcare customers at the right time by enabling a 360-degree view of customers
- Remove the burden of customer data management and updates from 1,600 field sales reps so they remain focused on customers
Solutions & Results
- Implement Informatica Master Data Management (MDM) and Informatica MDM – Customer 360 to deliver consistent, trusted data to business units
- Use Informatica Cloud Data Integration to bring together HCP/HCO data from Veeva, Salesforce, third-party data sets, and AWS data lake
- Enhances sales team engagement with customers by providing more accurate, timely, relevant data
- Cleanse data with Informatica Data Quality and automatically verify and enrich customer contact data with Informatica Data as a Service
- Ability to better compete in the fast-moving, data-driven pharmaceutical and life sciences industries
- Helps grow revenue by reducing sales planning cycle from 10 weeks to 6 weeks, giving sales reps a 4-week advantage
Products & Services
Informatica Intelligent Cloud Services
중요한 종합 클라우드 데이터 관리 및 마이크로서비스 아키텍처를 포함하도록 iPaaS를 재설계합니다.
Informatica Data Quality
Informatica Data Quality는 규모, 데이터 형식, 플랫폼 또는 기술에 관계없이 모든 프로젝트 및 이니셔티브에 뛰어난 품질의 정제된 데이터를 제공합니다.
