FMG Suite is the industry’s leading automated marketing platform for financial professionals. The company provides an all-in-one integrated suite of marketing tools built to help customers succeed. Using one streamlined platform, FMG Suite helps build online presence, nourish client relationships, and drive new business. For more information, visit www.fmgsuite.com
“With Informatica, we are able to show measurable results in downstream sales that demonstrate value.”
Business Need
- Improve overall health of the company’s data
- Maintain security as a priority
- Partner with an organization to assist in data hygiene that offers valuable industry perspectives
- Demonstrate value across the organization
Challenges
- Seek a data partner the company can trust
- Improve data hygiene
- Mature the company’s data implementation as it grows
Solutions & Results
- Used Informatica Data as a Service to reduce the cost per lead
- Improved data hygiene by increasing email deliverability
- Backchecked list providers to ensure email accuracy
- Established a meaningful relationship with a vendor that FMG Suite can trust and expand with as the company grows
Products & Services
Data as a Service
Confidently engage with your customers using verified and enriched contact data.
