Kmart Australia

Founded in 1969, Kmart Australia Limited is an Australian chain of retail stores owned by Wesfarmers, with annual sales of more than AUD$5 billion. It has more than 30,000 employees and operates 234 stores across Australia and New Zealand, with its head office located in Mulgrave, Melbourne.

“With Informatica MDM - Product 360, we have complete, accurate, and trustworthy information. Our customers are loving it.”

Emma Toop

Online Strategic Initiatives Manager, Kmart Australia
Business Need
  • Enhance online customer experience as quickly as possible
  • Integrate with external vendors and agencies
  • Load and manage diverse and changing online product data
Challenges
  • Grow the business by opening digital channels and moving the full product catalog online
  • Enable a small product management team to be more efficient while improving data quality
  • Launch products faster across all channels, in both B2C and B2B environments
Solutions & Results
  • Streamline and centralize product information management with Informatica MDM - Product 360
  • Empower team to share accurate product information using Informatica Data Quality to automate data checks and governance
  • Quadrupling online sales by introducing products 4x faster and moving beyond B2C into B2B
  • Use Informatica MDM - Product 360 to speed product introductions to all channels
  • Moved 98% of the company’s product range online, representing 45,000+ SKUs
  • Improving product data quality while sustaining a 3x increase in team’s overall productivity
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Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
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MDM – Product 360 (PIM)

Manage complex product content across distribution channels and at scale.
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Consulting Services

Helped ensure a quick and expert implementation with fast time to value at Kmart
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Managed Services

Proactively monitor, manage and service the PIM solution freeing up the Kmart team to focus on the business aspects
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Success Stories

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