Matrimony.com Ltd is one of India's first pure-play consumer Internet companies. Its flagship brand, BharatMatrimony, is the one of the largest and most trusted national brands with more than 4,000 associates serving over 3 million active members. BharatMatrimony delivers matchmaking services to users in India and the Indian diaspora through its websites, mobile sites, and mobile applications, which are complemented by an on-the-ground network of 140 retail centers. The BharatMatrimony Android mobile application has achieved more than one million installs. With a strong leadership in matchmaking, the company has been expanding into the highly disparate $55 billion marriage services industry. The goal is to build a billion-dollar company and a long-lasting institution with a legacy for the generations to come.
“At Matrimony.com, Informatica is the first port of call for data integration. Informatica gives us a high-performance, stable, and easy-to-use data platform. We are able to meet customer demand and scale up for key projects and campaign launches”
- Consolidated customer payment, profile, and login activity for marketing campaign lead management
- Enterprise-wide strategic and operational daily report delivered by 4 A.M. local time
- Campaign lead management daily report delivered before : 6 A.M. local time
- Integrate data and provide consistent performance for marketing campaign engine
- Provide a single development platform and IDE for structured and unstructured data integration
- Support structured and unstructured sources of data for enterprise data warehouse
- Deliver scalable data integration for real-time and batch process
- Replaced existing ETL with Informatica PowerCenter, eliminating down time, and adding the ability to launch 5 to 10 additional marketing campaigns at no additional cost
- High-performance enterprise data warehouse
- Informatica Big Data Management integrates large unstructured data into a data lake for quick insights for the data science and product teams
