PUMA SE is a sports company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Germany. For over 65 years, PUMA has established a history of designing products for the fastest athletes on the planet.
“Thanks to high quality and rich product information, improved workflows, and data management processes with Informatica MDM – Product 360, PUMA benefits from significant complexity reduction and progress in its digital transformation success.”
Team Head Content Management, Global E-Commerce, PUMA
Provide a single, trusted view of product information for global e-commerce
Unify customer experiences across all regions, channels, and touch-points
Centralize product data stored in multiple siloed systems
Maintain consistent product data quality and embed data governance
Solutions & Results
Informatica MDM – Product 360 allows PUMA to deliver rich and consistent product information globally, enabling the company to achieve its vision for product information management
Supported up to 20% higher customer conversion rates
Helped increase sales by 10% in 9 months with greater agility and faster time to market
Nuestros clientes son nuestra prioridad número uno, tanto en productos como en servicios y soporte. Por eso nos hemos ganado la fidelidad de los clientes de las principales marcas durante 12 años consecutivos.