Founded in 1992, Hubo is a Belgian hardware store chain with more than 150 stores throughout the country. Hubo offers hardware and supplies for do-it-yourselfers ranging from the occasional hobbyist to the ambitious and passionate self-starter. Hubo has worked hard to pioneer the DIY concept through its network of retail stores, offering a wide product range and good value. Hubo customers enjoy frequent promotional offers and can make use of numerous other benefits with the Hubo Bonus Card.

“With Informatica MDM – Product 360, we can get new products online 10x faster, increasing our product assortment and diversity.”

Marc Henkens

E-Commerce Manager, Hubo
Business Need
  • Fast time-to-market for GS1 connection
  • Embedded self-service portal for suppliers
  • Easy-to-use interface for Hubo employees
  • Become Belgium’s DIY market leader by offering a wider selection of products and expanding into a much larger marketplace
  • Onboard new products and suppliers faster and keep product information current with less manual effort
  • Exchange product data with suppliers in real time via data pools, according to the standards defined by Global Standards One (GS1)
Solutions & Results
  • Deploy Informatica MDM – Product 360 with assistance from Parsionate, an Elite Informatica Partner, and Informatica Professional Services
  • Enable suppliers to upload and edit their product information at any time using the Informatica MDM – Product 360 Supplier Self-Service Portal
  • Connects suppliers via data pools, enabling the company to become the first DIY retailer in Belgium to connect to GS1
  • Use Informatica MDM – Product 360 GDSN Accelerator to easily receive the latest product information from suppliers via the GDSN
  • Helps Hubo scale from 50,000 to a projected 1 million product SKUs in five years and edit product data en masse to adapt quickly to new markets
  • Onboards new products and suppliers 10x faster
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Products & Services

MDM – Product 360

Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.

Success Stories

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