KEY BENEFITS: Customer Experience
Great customer experience starts with data
Fuel sales, marketing, service, and other business teams with great data
Modernize marketing with a connected 360 view
Personalize marketing campaigns. Create frictionless omnichannel experiences that increase conversions across the customer journey – from on boarding to loyalty.
Intelligently focus your sales force
Improve up-sell and cross-sell opportunities. Provide sellers with a complete view into every account in order to understand the next best offer or action.
Find opportunity in your customer data
Create new customer understanding. A data-first customer data platform delivers AI-powered insights about your customers for richer context and deeper engagement.
Put customers at the center of your service
Resolve issues and respond to requests quickly. An intelligent 360 customer view includes useful information like past purchases, known issues, and outstanding service calls so representatives have a heads up on how to respond.
CUSTOMER SUCCESS
RENT A CAR drives customer satisfaction with a 360 customer view
“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”
Damien Tampe
Goal
Build digital trust with customers while offering new app-driven, self-service options for rentals
Solution
Understand customer preferences and history better to create a more personalized rental process
Results
Use Informatica MDM to unlock the value of data with a 360-degree view of customer relationships
ANALYST REPORTS, EBOOKS AND MORE
Recommended Customer Engagement resources
RELATED PRODUCTS & SOLUTIONS
Get more value from your customer data
Explore related products and solutions to fuel customer engagement and data-driven digital transformation.
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Create your own modern 360 customer view with Informatica. See how.
