KEY BENEFITS: Customer Experience
Great customer experience starts with data
Fuel sales, marketing, service, and other business teams with great data
Personalize marketing campaigns. Create frictionless omnichannel experiences that increase conversions across the customer journey – from on boarding to loyalty.
Improve up-sell and cross-sell opportunities. Provide sellers with a complete view into every account in order to understand the next best offer or action.
Create new customer understanding. A data-first customer data platform delivers AI-powered insights about your customers for richer context and deeper engagement.
Resolve issues and respond to requests quickly. An intelligent 360 customer view includes useful information like past purchases, known issues, and outstanding service calls so representatives have a heads up on how to respond.
CUSTOMER SUCCESS
RENT A CAR drives customer satisfaction with a 360 customer view
“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”
Damien Tampe
ANALYST REPORTS, EBOOKS AND MORE
Recommended Customer Engagement resources
Campaign-in-box (CIB)
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Create your own modern 360 customer view with Informatica. See how.
