c07-customer-strategy-dummies-3191

Customer 360 For Dummies

The Definitive Guide to Your Customer Data for Great Customer Experience

Customer engagement is built on differentiated experiences—one after another. To create those experiences, brands need trusted, relevant, contextual data. That’s what lets you glean the relationship insights that fuel personalization and the ability to offer the right experience at the right time.

With trusted, actionable customer data, companies know who their customers are, what products they own, what their preferences are, and what action to take next. Trusted customer data is relevant and authoritative. "Customer 360 For Dummies" is your go-to guide for creating and using great customer data to deliver great customer experiences.

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c25-customer-strategy-dummies-3191

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c25-customer-strategy-dummies-3191

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  • How to design a data strategy to support customer experience
  • How to avoid common missteps when managing customer data
  • The elements of a next-generation customer 360 view

This eBook jumpstarts successful strategic customer data management to ensure you deliver the right engagement at the right time for the right customers.