Santalucía Seguros is the parent company of an independent Spanish group that sells insurance and reinsurance coverage in Spain and Latin America. It has a network of 400 agencies with 17,000 workers throughout Spain.
“Informatica MDM makes it very easy to match and merge different sources of information to get a single view of the customer, allowing us to personalize messages and send them to the right channel.”
Business Needs
- Implement a modular, end-to-end MDM solution that includes embedded data quality
- Partner with a knowledgeable services organization to optimize deployment
- Integrate with cloud and on-premises applications for bi-directional MDM
Challenges
- Transform from a policy-centric insurance company into a digitally-driven, customer-centric organization spanning multiple lines of business
- Standardize customer names and mailing addresses dispersed throughout the organization to improve service and minimize duplicate or misdirected communications
- Refresh IT solution portfolio to adapt to an evolving insurance market and enable different teams to work more collaboratively
Solutions & Results
- Deploy Informatica Multidomain MDM to master customer data across the organization
- Use Informatica Data Quality to enforce automated rules to correct common data quality issues in customer name and address fields
- Integrate Salesforce CRM and Salesforce Marketing Cloud to present business users with a complete, real-time view of each customer
Products & Services
Informatica Data Quality
Deliver clean, trusted data so all your projects meet your business objectives, regardless of the size, format, or platform of your data.
Serviços profissionais
Especialização de uma equipe global premiada, composta por aproximadamente 500 consultores, que atuam na vanguarda da integração de dados corporativos.
