“Our primary goal is to drive pipeline for sales and we’ve been able to tie a 20% lead conversion improvement with MDM. The holistic view of data and the ability to perform predictive analytics will give us almost fortune teller-like abilities.”
Dagmar Garcia
Converting leads to sales is critical for this leader in mobile workspaces. Citrix leveraged Informatica MDM to improve lead to opportunity conversion rates,increase operational efficiency and improve the customer experience.
Illinois State University
Illinois State University
Western Union
Western Union
M.D. Anderson Cancer Center
M.D. Anderson Cancer Center