Europe’s leading online shopping club, vente-privée.com (“private sale”) offers brief, exclusive bargains on name-brand items ranging from designer clothes to home electronics. The company has 6.5 million members in five European countries.
“The Informatica real-time capabilities enable us to track millions of online visitors per day. This is a key component of our online sales strategy to increase profit margins, revenue growth, and global customer satisfaction.”
Business Need
- Track demand, inventory levels, turnover and profit margins both in real time and over longer periods.
- Lower the cost of IT services delivery.
- Increase business agility.
Challenges
- Manage millions of orders in real time to optimize stock levels across five countries.
- Monitor operations over time.
- Turn customer data into business intelligence for marketing campaigns.
Solutions & Results
- Led to five-fold growth in types of data tracked in real time.
- Increased revenues and profits.
- Optimized stock control.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Informatica Power Exchange
Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.
