This large retailer operates more than 1,000 beauty supply stores and salons in the United States and maintains a strong e-commerce presence.
“Informatica MDM – Customer 360 helps us leverage our customer data to create a differentiated and very personalized experience for each customer.”
Director of Customer Relationship Management
Business Need
- Provide unique, personalized beauty experiences to each customer across all channels and touchpoints
- Improve deliverability of marketing messages by keeping contact information current and sending customer communications to the right person
- Determine each customer’s beauty goals and preferences through machine learning models fueled by trusted and actionable data
Solutions & Results
- Simplify customer data management with Informatica MDM – Customer 360 for a complete view of all customers across channels
- Verify and enrich customer contact data, including addresses, email addresses, and phone numbers, using Informatica Data as a Service
- Delivers high-quality customer data that allows machine learning models to make more accurate predictions about what customers want and when
- Automatically deduplicate customer records, standardize customer data, and enforce data quality rules using Informatica Data Quality
- Enables more unique, differentiated, and engaging beauty experiences, which build customer loyalty and drive market share
- Improves customer engagement and reduces costs by helping to ensure that digital and physical communications reach their intended targets
Products & Services
Informatica Data as a Service
A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.
Informatica Data Quality
Ensure end-to-end support for growing data quality needs across users and data types with AI-driven automation.
Informatica MDM – Customer 360
Simplify your end-to-end customer data management with a configurable customer MDM solution designed to provide a better user experience.
