Since 1966, Camping World has offered specialized products and accessories, expert advice, and professional service to recreational vehicle owners and campers. With more than 168 Camping World and Gander RV & Outdoor SuperCenters nationwide and thousands of quality products for RVs, camping, towing, and outdoor living, Camping World is a one-stop-shop for everything camping related.
“Informatica Customer 360 helps us fulfill our customer experience vision, improve marketing precision, and increase overall customer satisfaction.”
Terry Britt
Goals
- Deliver seamless, holistic customer experiences by creating a single view of each customer across three major lines of business (LOBs) and several secondary ones
- Keep customer data quality high to support new data-driven business initiatives
- Empower sales, marketing, and service teams with timely and accurate customer information and assign sales leads faster
Solutions & Results
- Use Informatica Customer 360 to deduplicate 29 million customer records and create a single golden record for each customer
- Use Informatica to add search capabilities and build a strong hierarchy of customer identifiers
- Helps sales, marketing and service teams be more effective when communicating with customers
- Integrate Oracle EBS, Salesforce and other source systems with MDM to automatically update customer information in real time
- Improves customer experiences and customer satisfaction (CSAT) scores by capturing all customer interactions in real time to provide all LOBs a complete perspective on all customers
- Enables future business initiatives such as personalized marketing and customer consent management for compliance
