Discount Tire is the world’s largest independent tire and wheel retailer, with more than 900 stores in 28 states. The company is owned by The Reinalt-Thomas Corporation, and is headquartered in Scottsdale, Arizona.
“Informatica gives us data we can trust. The technology is a core part of the Discount Tire application ecosystem.”
John Racer
Data Architect, Discount Tire
Business Need
Drive profitable multichannel tire retailing through a complete understanding of tire customers’ needs, preferences and behavior.
Create a single, 360-degree view of the company.
Combat competitive threat from online tire dealers.
Lower business risk.
Challenges
Integrate new SAP for Retail system with data from the rest of the enterprise, replacing a variety of in-house built and third party applications that support core financials, accounting and supply chain functions.
Add a large number of workflows to populate the EDW and validate the volumes of critical data flowing through the environment.
Cleanse and transform legacy master data for migration to SAP, including a reduction in customer duplicates.
Solutions & Results
Ensured the data migrated to the new SAP system was reliable, authoritative and trusted.
Saved hundreds of development hours, owing to the reusability of preexisting development.
Accelerated time to value from SAP for Retail platform.
Reduced data testing and validation time and resources.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
