Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers.
“Informatica is a critical piece of our strategy to integrate and analyze critical business information and the software worked as advertised. In the software industry, it doesn't always work that way.”
Business Need
- Provide single, joined up view of customer relationships.
- Lower the cost of IT services delivery.
- Increase business agility.
Challenges
- Integrate data across multiple proprietary legacy and relational systems.
- Improve sales tracking at franchise level.
- Automate manual data extraction.
Solutions & Results
- Decreased code maintenance costs by 96%.
- Provided real-time access to customer, sales, and marketing data.
- Reduced number of data warehouse developers from 10 to three.
- Improved marketing campaign tracking.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
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