Thrifty Car Rental
Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers.
“Informatica is a critical piece of our strategy to integrate and analyze critical business information and the software worked as advertised. In the software industry, it doesn't always work that way.”
— Vic Alonzi, VP of Technology, Thrifty
Business Need
Provide single, joined up view of customer relationships.
Increase business agility.
Lower the cost of IT services delivery.
Challenges
Integrate data across multiple proprietary legacy and relational systems.
Automate manual data extraction.
Improve sales tracking at franchise level.
Solutions & Results
Decreased code maintenance costs by 96%.
Reduced number of data warehouse developers from 10 to three.
Provided real-time access to customer, sales, and marketing data.
Improved marketing campaign tracking.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Success Stories
RAC
UK automotive association uses Informatica PowerCenter to shorten reporting time from days to minutes, raise travel insurance renewal rate by 20% and cross-sell and upsell opportunities more accurately.
Kelley Blue Book
Kelley Blue Book improves efficiency in development and implementation of data initiatives
Europcar
Europe’s leading car rental company uses Informatica PowerCenter to accelerate decision making, enhance the customer experience and increase business agility.