Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers.
“Informatica is a critical piece of our strategy to integrate and analyze critical business information and the software worked as advertised. In the software industry, it doesn't always work that way.”
VP of Technology, Thrifty
Provide single, joined up view of customer relationships.
Lower the cost of IT services delivery.
Increase business agility.
Integrate data across multiple proprietary legacy and relational systems.
Improve sales tracking at franchise level.
Automate manual data extraction.
Solutions & Results
Decreased code maintenance costs by 96%.
Provided real-time access to customer, sales, and marketing data.
Reduced number of data warehouse developers from 10 to three.
Improved marketing campaign tracking.
Products & Services
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
Nuestros clientes son nuestra prioridad número uno, tanto en productos como en servicios y soporte. Por eso nos hemos ganado la fidelidad de los clientes de las principales marcas durante 12 años consecutivos.
Paseo de la Reforma 342 - Piso 26 - Torre New York Life
Col. Juárez - 06600 Ciudad de Mexico - Mexico