Thrifty Car Rental is a leading US car rental firm, with almost 1,000 owned and franchised locations and 3 million customers.
“Informatica is a critical piece of our strategy to integrate and analyze critical business information and the software worked as advertised. In the software industry, it doesn't always work that way.”
Vic Alonzi
Business Need
- Provide single, joined up view of customer relationships.
- Lower the cost of IT services delivery.
- Increase business agility.
Challenges
- Integrate data across multiple proprietary legacy and relational systems.
- Improve sales tracking at franchise level.
- Automate manual data extraction.
Solutions & Results
- Decreased code maintenance costs by 96%.
- Provided real-time access to customer, sales, and marketing data.
- Reduced number of data warehouse developers from 10 to three.
- Improved marketing campaign tracking.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
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