Chicago Cubs

The Chicago Cubs is a baseball team in the National League Central division. Legend says that during the 1945 World Series, a curse was placed on the team after the owner of the local Billy Goat Tavern and his goat were asked to leave. The team didn’t play in a World Series until it won in 2016.

“By choosing Informatica for enterprise data management, we’re in a great position to make sure that people have experiences that will keep them lifelong Cubs fans.”

Andrew McIntyre

Vice President, Technology, Chicago Cubs
Business Need
  • Engage fans with richer, more entertaining experiences.
  • Direct more revenue into maintaining a winning team.
  • Maximize marketing opportunities at ballpark and other adjacent properties.
Challenges
  • Integrate data from 24 sources, including on-premises and cloud applications.
  • Keep data quality high for accurate, targeted marketing.
  • Leverage Wi-Fi, social media, ticketing, and CRM data for advanced analytics.
Solutions & Results
  • Manage large data streams from online ticketing to game-day experiences with Informatica Big Data Management.
  • Use Informatica Data Quality to cleanse and improve third-party data with Informatica PowerCenter for data integration.
  • Deliver fan experiences more effectively, strengthening brand loyalty.
  • Use Informatica Cloud Data Integration to integrate data from cloud applications, including Salesforce.
  • Opening up new lines of revenue with a single view of every fan.
  • Making faster, more profitable decisions about ticket and product pricing.
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Products & Services

Big Data

Ingest, prepare, catalog, master, govern, and protect your big data to deliver successful data lakes to make business decisions based on new, accurate, and consistent insights.
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Intelligent Cloud Services

A next-generation iPaaS, re-imagined for new hybrid data management challenges with a microservices architecture.
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Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
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