Large Beauty Retailer 

This large retailer operates more than 1,000 beauty supply stores and salons in the United States and maintains a strong e-commerce presence.

“Informatica MDM – Customer 360 helps us leverage our customer data to create a differentiated and very personalized experience for each customer.”

Director of Customer Relationship Management

Large Beauty Retailer
Business Need
  • Provide unique, personalized beauty experiences to each customer across all channels and touchpoints
  • Improve deliverability of marketing messages by keeping contact information current and sending customer communications to the right person
  • Determine each customer’s beauty goals and preferences through machine learning models fueled by trusted and actionable data
Solutions & Results
  • Simplify customer data management with Informatica MDM – Customer 360 for a complete view of all customers across channels
  • Verify and enrich customer contact data, including addresses, email addresses, and phone numbers, using Informatica Data as a Service
  • Delivers high-quality customer data that allows machine learning models to make more accurate predictions about what customers want and when
  • Automatically deduplicate customer records, standardize customer data, and enforce data quality rules using Informatica Data Quality
  • Enables more unique, differentiated, and engaging beauty experiences, which build customer loyalty and drive market share
  • Improves customer engagement and reduces costs by helping to ensure that digital and physical communications reach their intended targets
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Products & Services

Informatica Data as a Service

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.
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Informatica Data Quality

Ensure end-to-end support for growing data quality needs across users and data types with AI-driven automation.
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Informatica MDM – Customer 360

Simplify your end-to-end customer data management with a configurable customer MDM solution designed to provide a better user experience.
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