Life Time

Life Time is a health and wellness company currently operating 118 fitness centers in the US and Canada, helping subscribed members achieve health objectives, engage in athletics, and reach fitness goals. Their innovative holistic approach to wellness moves beyond the traditional gym experience to include sports, personal training, weight loss, health and nutrition.

“One of the key strategic goals moving forward is customer intimacy: How do we use the information at our fingertips to help us understand our customers’ behaviors, and partner the right programs and services to them to meet their health and fitness goals?”

Brian Fisher

Director of Business Intelligence and Data Warehouse, Life Time

Business Need

Improve Life Time’s ability to scale data integration needs at peak times
Develop a 360 degree view of members that correlates subscription information with fitness routines

Improve customer intimacy

Challenges

Upgrade to a more efficient cloud-based system for warehousing and accessing data
Make data stored in multiple warehouses accessible to business units during peak traffic periods in monthly work cycle

Move from SQL-on-premise system toward a centralized “data vault” approach

Solutions & Results

Moved to a centralized, cloud-based data warehouse allowing real-time simultaneous access from stakeholders
Powered Customer Intimacy initiative by deeply informed 360° data-based customer profiles

Saved money and reduced operational inefficiencies with Informatica PowerCenter & Cloud
Improved CRM activities to foster loyalty and advocacy among current customers

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Products & Services

Informatica Cloud

A family of cloud data integration solutions specifically designed to help SaaS application and platform customers integrate cloud-based data with the data residing in on-premise databases and systems or between cloud applications.

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