Santalucía Seguros is the parent company of an independent Spanish group that sells insurance and reinsurance coverage in Spain and Latin America. It has a network of 400 agencies with 17,000 workers throughout Spain.
“Informatica MDM makes it very easy to match and merge different sources of information to get a single view of the customer, allowing us to personalize messages and send them to the right channel.”
Head of IT Channels and Clients
Implement a modular, end-to-end MDM solution that includes embedded data quality
Partner with a knowledgeable services organization to optimize deployment
Integrate with cloud and on-premises applications for bi-directional MDM
Transform from a policy-centric insurance company into a digitally-driven, customer-centric organization spanning multiple lines of business
Standardize customer names and mailing addresses dispersed throughout the organization to improve service and minimize duplicate or misdirected communications
Refresh IT solution portfolio to adapt to an evolving insurance market and enable different teams to work more collaboratively
Solutions & Results
Deploy Informatica Multidomain MDM to master customer data across the organization
Use Informatica Data Quality to enforce automated rules to correct common data quality issues in customer name and address fields
Integrate Salesforce CRM and Salesforce Marketing Cloud to present business users with a complete, real-time view of each customer
Nuestros clientes son nuestra prioridad número uno, tanto en productos como en servicios y soporte. Por eso nos hemos ganado la fidelidad de los clientes de las principales marcas durante 12 años consecutivos.