For more than 25 years, Connecticut-based Hastings has supplied the building material industry with millwork and other construction-related products
“Informatica delivers the self-service data integration we need to improve decision making and build prosperous customer relationships. Just as important, Informatica gave us the ability to envision any data solution – and that is a powerful tool for our business.”
Business Need
- A.W. Hastings’ sales professionals needed to more effectively target, acquire and retain customers across its network of 120 independent retailers.
- The company wanted to complement this sales effectiveness with seamless, high-quality support to all retail dealers throughout the North-eastern United States.
Challenges
- Provide staff with single, comprehensive, shared view of all business information.
- Ensure data in cloud CRM system is accurate, complete, and up to date.
- Free up valuable IT resources by having the business facilitate the cloud data integration itself.
- Synchronize and replicate data between cloud and on-premise applications and databases.
- Reduce cost, time, and resources associated with cloud and on-premise data integration.
Solutions & Results
- Deployed Informatica Cloud to enable fast, tight integration between the on-premise Microsoft Dynamics GP back-office platform and the previously deployed Salesforce CRM system.
- Improved cost control—for example improved agent and customer credit checking and management—has helped the company compete more successfully in a challenging building supplies market.
- The cloud integration solution helped A.W. Hastings reduce the cost and risk associated with managing technology, for example, by allowing nontechnical business users to perform self-service cloud-based data integration.
- By introducing a 360-degree, near real-time, dashboard view of business operations, A.W. Hastings has enhanced the accuracy and timeliness of its enterprise data for better business decisions.
- Informatica enabled A.W Hastings to improve customer service via the launch of innovative customer portal and other initiatives.
Products & Services
Informatica Cloud
A family of cloud data integration solutions specifically designed to help SaaS application and platform customers integrate cloud-based data with the data residing in on-premise databases and systems or between cloud applications.
