University of Michigan Ross School of Business

University of Michigan Ross School of Business is a top-ranked business school, dedicated to building a better world through business.

“With Informatica Intelligent Cloud Services, we are able to provide a smoother and more personalized experience for everyone, from prospective student to alumni, by integrating data from various sources into Salesforce.”

Brian Greminger

Director of Application Services, Ross School of Business, University of Michigan
Business Need
  • Personalize recruitment and admissions process for students
  • Provide the foundation for a data-driven, automated infrastructure
  • Enhance student campus experiences with insights from actionable data
  • Integrate data from many different internal and cross-campus sources to help shape marketing and outreach programs
  • Deliver data integrations faster and without depending on central IT
Solutions & Results
  • Partner with alumni association to launch a data integration platform
  • Informatica Intelligent Cloud Services brings trusted data into Salesforce
  • Helps build lifelong relationships with students and alumni
  • Deliver timely and accurate student data to program offices
  • Supports more effective decision making for degree programs, curriculum, marketing, and outreach
  • Reduces developer time needed for data integrations by 50 percent
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Products & Services

Informatica Intelligent Cloud Services

A next-generation iPaaS, reimagined for new hybrid data management challenges with a microservices architecture..

Success Stories

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