Prestige Cruise Holdings, based in Miami, Florida, is the parent company of Oceania Cruises and Regent Seven Seas Cruises, which are recognized as market leaders in the upper premium and luxury segments of the cruise industry, respectively.
“Thanks to Informatica Cloud, Prestige Cruise Holdings’ innovation and business agility are light-years ahead of where they used to be.”
Business Need
- Improve customer acquisition and loyalty using timely, trusted views of customer and prospect data.
- Effectively manage bookings for both Oceania Cruises and Regent Seven Seas Cruises.
- Power inbound and outbound call campaigns with agents.
Challenges
- Rapidly synchronize the salesforce.com Sales Cloud with on-premise cruise ship reservation systems and SQL data warehouse.
- Provide timely, accurate insight into travel agency partners and cruise customers.
Solutions & Results
- Improved marketing campaign effectiveness.
- Baseline cloud integration completed in 12 hours; CRM system live in one month.
- Reduced operational costs through streamlined sales process management.
- Helped create more targeted lists.
- Transformed business agility.
Products & Services
Cloud Data Integration
Integrate cloud-based applications and on-premise databases and applications data quickly and easily.
Success Stories
Bay & Bay Transportation
Bay & Bay Transportation
The Travel Corporation
The Travel Corporation
RAC
RAC
